PILLARS OF PURO

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 At Puro Wellness, we are transforming how India consumes everyday essentials by offering 100% natural, clean-label products that are both nutritious and sustainable.

Founded in 2016 by Ruchir Modi, Puro has become a market leader with it's flagship product, Puro Healthy Salt, capturing over 80% of India’s organised natural salt market. 

Built on the pillars of Purity, Health, Taste, and Ancient Wisdom, Puro is on a mission to bring healthier, better food choices to every Indian household. Operating across multiple channels, Puro ensures that each product stands as a testament to quality and the brand’s commitment to a healthier India.

Puro Wellness is more than a food company - it’s a movement! With ambitious plans to reach 140 crore Indians, Puro is setting new standards in wellness through innovation, while ensuring that nutrition, sustainability, and social responsibility remain at its core.